Upon opening a tractor works business, the client came to me looking to create a logo and some collateral for social media. Some requests were wanting Florida, Tractors, and sunshine in the logo. This is the logo that was chosen out of three options.
Other options presented based upon their requests. I explained to the client my concerns with having too much going on in the logo. They agreed they preferred the simpler option presented above and that it would have better readability across different platforms.
I included two illustrations that could be used on different media to still get the elements they wanted that didn't really need to be in the logo itself.
I included some mockups of what their logo could look like out in the real world.
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